August/September 2001, Vol. XIII, No. 5
Locker Room Bulletin Board
Promotions: A new promotional idea has teams moving to unique venues for a one-time, fun-filled event.
On Campus: Three Pac-10 schools join the Collegiate Athletes Coalition, a national players' organization rallying for NCAA rule changes.
Athletic Director, Pacific Lutheran University.
Risk Management column
Hurt on Contact
When a female athlete gets injured competing against boys, is the school liable for damages? Here's how to ward off these most recent lawsuits. By Dr. Richard P. Borkowski.
Spreading the Word
If the educational side of athletics is part of your vision, consider making it well known to all those around you--including your critics. By Dr. Michael Vienna.
Much Ado About Mascots
Although a volatile issue, retiring American Indian mascots has become an increasingly important trend. Here's a look at how to make the process educational, positive, and rewarding.
When it comes to dealing with today's parents, athletic directors must coach their coaches on how to foster positive relationships with this vocal group.
Winning By Retreating
Every year in June, Notre Dame coaches and administrators take a two-day time out to participate in Career Days, a staff development retreat and great morale builder.
Signs of the Times
News about your athletes' achievements doesn't happen by word of mouth anymore. You need a marketing plans that is strategic and energetic.
To read previous issues of Athletic Management, click on the appropriate link:
AM 13.4, June/July 2001
AM 13.3, April/May 2001
AM 13.2, February/March 2001
AM 12.6, October/November 2000
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