| Febrary/March 2004 Vol. XVI, No. 2 |
Hooters sponsorship sparks debate
High School News: Coping with budget cuts
Women laxers get eye protection
Leadership: Metro State survives a shut-down scare
Leesville Road High School, N.C.
Communication Strategies: New technology
offers many new and exciting ways to communicate. But you must know
when to use what form--and when to come out from
behind the screen. By Dr. Vincent Mumford
Emergency Plans: Most schools have updated their overall emergency protocols since Sept.
11. Does your athletic department have its own
Action Plan? By Dr. Richard Borkowski
Change in the Air
cheerleaders become more athletic and more interested in competing,
many squads are looking to be called sports--and count under Title IX
numbers. In response, many athletic directors are rethinking how they
manage their spirit programs.
the status of spirit squads, it's useful to examine how the
expectations of sports have historically differed according to gender.
Taking a Timeout
Today's athletic director must be
an efficient manager and an effective leader. The trick is doing both
at the same time. By Dr. Elizabeth Alden
Selecting and supervising
team physicians is not as straightforward as it once was. Opinions vary
on everything from what the doctor's background should be to who should
oversee the MD.
From backyard barbecues to black
tie affairs, many athletic departments are reinventing their seasonal
Catching the Future
New media technology
may revolutionize how fans watch sports. Will it be a challenge or an
opportunity for your athletic department?
AM 15.5, October/November 2003
To read previous issues of Athletic Management,
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AM 15.4, August/September 2003
AM 15.4, June 2003
15.3, April/May 2003
AM 15.2, Feb./March
AM 14.6, Oct./Nov. 2002
AM 14.5, August/Sept. 2002
AM 14.4, June/July 2002
AM 14.3, April/May 2002
AM 14.2, Feb./Mar. 2002
AM 13.6, Oct./Nov. 2001
AM 13.5, August/Sept. 2001
AM 13.4, June/July 2001
AM 13.3, April/May 2001
AM 13.2, February/March 2001
AM 12.6, October/November 2000
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