Warm Up
High School News: "No Child" law causes transfer issues.

On Campus: FARs and ADs join forces.

Marketing: Retiring Indian mascots.

Awards Banquets: Alumni share team's legacy at season-ending event.

Ethics in Coaching: When boosters award coaches.

Wrestling: NFHS approves new weigh-in rules.

Scholarships: UC-San Diego sets GPA standards for athletic financial aid.

Sports Information: NCAA Division I media guides lose weight.

Q&A with
Jim Inskeep
Carmel (Ind.) High School

Game Plans
Defining Your Culture
How to get everyone pulling together.
By Steven Austin Stovall

Teaching the Positives
Coaching athletic teams is a chance to instill the ability to think positive.
By Mitch Lyons

Cover Story
Coaching With Kids
More and more coaches are looking to balance their family lives with their careers. Forward-thinking athletic departments are finding ways to help them.
By David Hill

Promotion and Publicity
Is Your Logo Safe?
As licensed merchandise becomes more lucrative, college and high school athletic departments are butting heads over who can use whose logo.
By Dennis Read

Leadership
Getting on Board
How do you eliminate battles with your school district's board of education? The keys are to understand their needs and communicate well.
By Laura Smith

Game Scheduling
The Right Moves
From boosting rankings to getting on television to appeasing alumni, scheduling your Division I football team can be a chess game. A look at the latest trends will help you make the right moves.
By Dr. Robert Zullo

Bonus Editorial: What's a guarantee worth?